GSI New Media Web Design
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Email us: info@gsinewmedia.com
Call Guy Somerville on 01332 720422 or 0845 313 2115
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Successful web design is a combination of visual impact coupled with a branded look, feel and style as well as technical functionality. |
| Achieving the right balance is what it's all about. It's circular. The design and layout impacts on brand, look, feel and style. Those two factors are then potentially limited by, or can be destroyed by, the technical demands of the website itself. | |
| So which do you start with? | |
| Research has proved time and time again that website visitors decide whether they like a website or not within a split second of arrival. | |
| In effect, any website has but a few seconds at most to grab the visitor's attention, to graphically show that they've arrived at the right place and to clearly provide an uncluttered and well-organised means by which they can find what they're looking for and buy it, ask for more information, arrange an appointment ... or whatever. Basically, for any website to be successful, it needs to deliver a means by which the visitor can feel that he or she has concluded their visit with a satisfactory outcome. | |
| So, we start with the business. | ![]() |
| By achieving a proper understanding of a business, its brand and its processes we know what a website needs to achieve. | |
| The various factors that combine to make up the full web design in effect prioritise themselves. It's then a matter of creating a balance between those three factors - a balance that seamlessly delivers on all points and says "WOW!". | |
| Most of our clients aren't technical. They didn't know where to start. What they did know is that they needed a website if their business was not to fade away into an online wilderness. And they didn't particularly want to run the gauntlet of the luvvies and techies, to be blinded by design-speak and technical jargon. They just wanted a web design company that does what it says on the tin. They wanted to talk in plain English about what they needed to achieve. They wanted to be sure that we could cystallize their thoughts, hopes and ideas and translate them into a working website and get the job done. | |
| We have clients who've been with us for over 10 years. Why? Because we deliver. On brief. On target. On budget. | |
| Have a look at our client website portfolio which shows a selection of old and new. | |


